Tag Archives | publishing

Magazine Covers


Bountiful Gardens Cover mock-up

Both Debra Lee and I have shared stories of how cover photos are chosen for our books.  (See my post about the cover of Homegrown Herbs or Debra Lee’s post on Succulent Container Gardens)  Magazines are much different.  They have multiple stories to tell, virtually putting the table of contents up front for quick reference.

This will be a little story on the cover of the new issue of Mother Earth News and a photo I shot almost 2 years ago.  The fanciful cover of “Bountiful Gardens” above, is an outtake, using the photo I thought was the strongest.  Note how the focal area is off center and allows for “sell lines” – the text on a magazine cover that sells the stories within.

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Making a Book Cover

The design for a book cover is a complex marketing decision. It is almost always driven by sales and marketing folks rather than the editorial department.  For the design considerations of my new book with Tammi Hartung “Homegrown Herbs” from Storey Publishing, I spoke with their art director Alethea Morrison.

cover of Homegrown Herbs Continue Reading →

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