publishing

Magazine Covers

– Posted in: Garden Photography

  Both Debra Lee and I have shared stories of how cover photos are chosen for our books.  (See my post about the cover of Homegrown Herbs or Debra Lee's post on Succulent Container Gardens)  Magazines are much different.  They have multiple stories to tell, virtually putting the table of contents up front for quick [...]

Making a Book Cover

– Posted in: Garden Photography

The design for a book cover is a complex marketing decision. It is almost always driven by sales and marketing folks rather than the editorial department.  For the design considerations of my new book with Tammi Hartung "Homegrown Herbs" from Storey Publishing, I spoke with their art director Alethea Morrison. Alethea noted that Storey has [...]