GOLIATH SLAYS DAVID

– Posted in: Miscellaneous

It looks like the ‘big boys’ of the gardening world still carry a lot of muscle. Last March a legal battle ensued when The Scotts Company accused TerraCycle, Inc. of false advertising claims and trade infringements.

If you haven’t heard of TerraCycle, it is a recently established company that offers an all liquid, organic plant food made from ‘worm poop’. It quickly became a media darling because the garden fertilizer is packaged in re-used soda bottles. It claimed to be superior to other brands of synthetic plant food. Scotts also appears to have been upset because  TerraCycle’s packaging too closely resembled the Miracle-Gro label (which is owned by Scotts).

Scotts agreed to drop its claims against TerraCycle upon the following settlement: TerraCycle will not claim independent test results which compares its product to synthetic plant foods or advertise that it consistently ‘outperforms’ Scott’s Miracle-Gro brand. TerraCycle also agreed to change its package design so that there would be no confusion over which product a consumer was purchasing.

Talk about pushing the little guy off the shelf (no pun intended).

Reactions, please ??

Have any of you fellow bloggers tried either of these products on a consistent basis?

Fran Sorin

Fran is the author of the recently published 10th Anniversary Edition of Digging Deep: Unearthing Your Creative Roots Through Gardening, which Andrew Weil, M.D., recommends as "a profound and inspiring book".  

A graduate of the University of Chicago with Honors in Psychology, she is also a gardening and creativity expert, coach, inspirational speaker, and CBS Radio New correspondent.

Click on Fran's website, www.fransorin.com, to sign up to receive a free gift: "The 38 Creative Tips That Are Preventing You From Leading A Richer Life" and to read articles on creativity, well-being, gardening, and spirituality.  

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Fran Sorin

2 Comments… add one

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Christie November 15, 2007, 11:54 am

Scotts was once a little guy just starting out. If you had worked to build your business you would protect it as well. Scotts wasn’t asking for anything unreasonable and if the “little guy” really has a good product it will stand on its own without the negative advertising against Scotts.

fsorin November 15, 2007, 1:16 pm

Christie-

I appreciate your viewpoint. But I’m still of the belief that Scott’s could have let it go…these folks really do have a different product that Scotts isn’t offering as of yet!! Fran

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