GOLIATH SLAYS DAVID

It looks like the ‘big boys’ of the gardening world still carry a lot of muscle. Last March a legal battle ensued when The Scotts Company accused TerraCycle, Inc. of false advertising claims and trade infringements.

If you haven’t heard of TerraCycle, it is a recently established company that offers an all liquid, organic plant food made from ‘worm poop’. It quickly became a media darling because the garden fertilizer is packaged in re-used soda bottles. It claimed to be superior to other brands of synthetic plant food. Scotts also appears to have been upset because  TerraCycle’s packaging too closely resembled the Miracle-Gro label (which is owned by Scotts).

Scotts agreed to drop its claims against TerraCycle upon the following settlement: TerraCycle will not claim independent test results which compares its product to synthetic plant foods or advertise that it consistently ‘outperforms’ Scott’s Miracle-Gro brand. TerraCycle also agreed to change its package design so that there would be no confusion over which product a consumer was purchasing.

Talk about pushing the little guy off the shelf (no pun intended).

Reactions, please ??

Have any of you fellow bloggers tried either of these products on a consistent basis?

About Fran Sorin

Fran’s book, Digging Deep: Unearthing Your Creative Roots Through Gardening, now considered a classic, was groundbreaking when published as no one had written about gardening in the context of creativity, spirituality, and transformation.

In addition to being a recognized garden expert and deep ecologist, Fran is a broadcaster, journalist, Ordained Interfaith Minister, and Soul Tender.

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2 Responses to GOLIATH SLAYS DAVID

  1. Christie November 15, 2007 at 11:54 am #

    Scotts was once a little guy just starting out. If you had worked to build your business you would protect it as well. Scotts wasn’t asking for anything unreasonable and if the “little guy” really has a good product it will stand on its own without the negative advertising against Scotts.

  2. fsorin November 15, 2007 at 1:16 pm #

    Christie-

    I appreciate your viewpoint. But I’m still of the belief that Scott’s could have let it go…these folks really do have a different product that Scotts isn’t offering as of yet!! Fran